Advance Market Analytics released the
research report of Global Household Sewing Machines Market, which offers a detailed
overview of the factors influencing the global business scope. Household Sewing
Machines Market research report shows the latest market insights with upcoming
trends and breakdown of the products and services. The report provides key
statistics on the market status, size, share, growth factors of the Household
Sewing Machines. This Report covers the emerging player's data, including the competitive situation, sales, revenue and global market share of top
manufacturers are Brother Industries, Ltd. (Japan), Singer Corporation (United
States), Janome America, Inc. (United States), Necchi Italia Srl (Italy),
Bernina International AG (Switzerland), Union Special (United States), SVP
Worldwide (United States), Merrow Inc. (United States), AMF Reece CR, s.r.o. (Czechia)
and YAMATA USA Inc. (United States).
A sewing machine
is a machine used to sew fabric and other materials together with thread?
Domestic sewing machines are typically used in homes by sewing enthusiasts. It
can perform a variety of stitch types, although the stitches don't normally
come out as refined as the ones made by industrial sewing machines. These
machines are usually not heavy-duty enough to work on heavier or thicker types
of fabrics or workpieces. It is designed to be used for just a few hours per
day.
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The Global
Household Sewing Machines is segmented by following Product Types: Lockstitch
Machine, Overedging machine, Embroidery Machine, Button Holler Machine, Button
Attachment Machine, Double Needle Machine, Bar tacking Sewing Machine
Major
applications/end-users industry are: Clothing, Embroidery, Leather, Shoes,
Textiles, Other Applications
Top Players in the
Market are: Brother Industries, Ltd. (Japan), Singer Corporation (United
States), Janome America, Inc. (United States), Necchi Italia Srl (Italy),
Bernina International AG (Switzerland), Union Special (United States), SVP
Worldwide (United States), Merrow Inc. (United States), AMF Reece CR, s.r.o.
(Czechia) and YAMATA USA Inc. (United States)
Region Included
are: North America, Europe, Asia Pacific, Oceania, South America, Middle East
& Africa
Country Level
Break-Up: United States, Canada, Mexico, Brazil, Argentina, Colombia, Chile,
South Africa, Nigeria, Tunisia, Morocco, Germany, United Kingdom (UK), the
Netherlands, Spain, Italy, Belgium, Austria, Turkey, Russia, France, Poland,
Israel, United Arab Emirates, Qatar, Saudi Arabia, China, Japan, Taiwan, South
Korea, Singapore, India, Australia, and New Zealand, etc.
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Strategic Points
Covered in Table of Content of Global Household Sewing Machines Market:
Chapter 1:
Introduction, market driving force product Objective of Study and Research
Scope the Household Sewing Machines market
Chapter 2:
Exclusive Summary - the basic information of the Household Sewing Machines
Market.
Chapter 3:
Displaying the Market Dynamics- Drivers, Trends and Challenges of the Household
Sewing Machines
Chapter 4:
Presenting the Household Sewing Machines Market Factor Analysis Porters Five
Forces, Supply/Value Chain, PESTEL analysis, Market Entropy, Patent/Trademark
Analysis.
Chapter 5:
Displaying the by Type, End-User and Region 2013-2018
Chapter 6:
Evaluating the leading manufacturers of the Household Sewing Machines market
which consists of its Competitive Landscape, Peer Group Analysis, BCG Matrix
& Company Profile
Chapter 7: To
evaluate the market by segments, by countries, and by manufacturers with revenue
share and sales by key countries in these various regions.
Chapter 8 & 9:
Displaying the Appendix, Methodology and Data Source
Finally, Household
Sewing Machines Market is a valuable source of guidance for individuals and
companies.
Data Sources &
Methodology
The primary
sources involve the industry experts from the Global Household Sewing Machines
Market including the management organizations, processing organizations,
analytics service providers of the industry's value chain. All primary sources
were interviewed to gather and authenticate qualitative & quantitative information
and determine future prospects.
In the extensive
primary research process is undertaken for this study, the primary sources -
Postal Surveys, telephone, Online & Face-to-Face Survey were considered to
obtain and verify both qualitative and quantitative aspects of this research
study. When it comes to secondary sources Company's Annual reports, press
Releases, Websites, Investor Presentation, Conference Call transcripts,
Webinar, Journals, Regulators, National Customs and Industry Associations were
given primary weight-age.
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Our Analyst is
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How Nolting Manufacturing aims to lure younger customers for its sewing machines
Rosalyn Pillard,
who lives on a farm just north of Coggon, near Ryan, had read about Nolting
Manufacturing long arm quilting machines for years before she and her husband
decided to visit the Hiawatha company after she retired from teaching.
“I was asked what
I was looking for and found that I didn’t need to spend as much as I expected
to start quilting,” Pillard recalled. “We left and my husband kept saying, ‘Go
back and put a down payment down.’ After lunch, we returned and put a down
payment down.
“Within a month, I
had my machine — a Nolting Fun Quilter. When I have a question, I call Dan
Novak in customer service, he listens to the machine over the phone, and then
he walks me through what I have to do.
“They don’t do
that when you buy a tractor.”
While all
customers are appreciated, the new owner and president of the company hopes to
expand her base by attracting younger buyers.
Melissa McAfee
bought Nolting Manufacturing in October from Dan Terrill. The privately-owned
company manufactures and sells long arm quilting machines that are used by
hobbyists and professionals.
McAfee said the
typical Nolting customer is a 60- to 62-year-old woman, but the company also
has sold machines to men who use them for quilting.
“You have mature
customers who have the money and the time to do it,” she said. “The machines
are fairly expensive” — $3,200 to $19,900 for new units and $3,500 or more for
used refurbished Nolting models.
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“There’s also a
huge market from the younger generation to 45 years old that we really need to
start marketing our products. We need to start pulling them into the quilting
market.”
The quilting the industry is valued at $3.7 billion annually, according to the Quilting in
America 2017 Survey conducted independently by ORC International and Advantage
Research.
Dedicated quilters
spend $500 or more a year on what can be viewed as a hobby for some and an art
form for others. The average dedicated quilter has been quilting for 19 years.
Dedicated quilters
also, they are responsible for higher levels of purchases of long arm machines.
McAfee said
Nolting will build on its strong foundation with machines that are manufactured
and assembled in Hiawatha. The only exception is the painting of the machine’s
exterior by a Marion company.
“Dan Terrill’s the main goal was to purchase everything for the machines from suppliers in The United States,” McAfee said. “If we are buying steel, we purchase it from the U.S.
suppliers.
“When I asked Dan
if we would have any problems with tariffs (because of the ongoing U.S.-China
trade war), he said I wouldn’t have any issues because we don’t buy anything
overseas.”
Each newly assembled machine is tested for several hours by an experienced quilter.
Nolting sells directly to customers as well as through dealers in all but five
states.
“My goal is to
continue to perfect the machine for the future and bring modernization to the
industry to meet the customer needs and desires to satisfy their creativity,”
McAfee said. “Dan Terrill did an amazing job with building customer service,
building the quality of the product and developing a solid company.
“Dan is looking to
me to take it to the new age.”
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McAfee plans to
use social media and other marketing tools to attract those younger customers.
And Nolting aims to grow sales of more advanced quilting machines with an
unusual incentive.
“If you buy a Fun
Quilter and you really want a Nolting Pro within six months, we will give you a the trade-in value of 100 percent of the price you paid for the Fun Quilter,”
McAfee said. “That’s a big incentive because if you buy a car and use it for
six months, you’re not going to get 100 percent of the original price as
trade-in value.”
McAfee, who has
more than 20 years of experience in financial areas of manufacturing,
engineering and service was ready to own her own business after spending
almost 19 years at Rockwell Collins — now Collins Aerospace — and the past two
years at Ruffalo Noel Levitz.
“I knew that I
wanted to do something different and I felt it was the right time in my career
path and my family’s life,” she said. “I started looking at this company and I
knew that Dan was going to retire.
“I bought the
company for the people who work here, the quality of the products, Fred Nolting’s
design of the long arm machine and the customer service.”
Nolting
Manufacturing, which has 19 employees, was founded by Fred Nolting, who had
been working as a mechanic at a sewing and quilting factory in Stover, Mo.
Nolting, who
enjoyed working on any machine, began to stretch and modify sewing machines for
hand-guided quilting. In the 1970s, he built a crude prototype of a long reach
machine with a higher-than-normal throat to prevent bunching of the materials
used in quilting.
After they had a more polished machine in use at the factory, Nolting and the owner of the company took their quilter to a few quilt shows. It was not received very well,
with the majority of the quilters believing that machine quilting was for
comforters rather than quilts.
After a few brave
quilters broke with the standard, Nolting was asked to build machines as a
sideline for other companies to sell. Nolting began building machines for Ken
Gammill, founder of Gammill Quilting Systems, to brand and sell.
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Gammill had
improved the process of moving lining, batting, and top fabric through a
stationary sewing machine by moving the machine on fabric-handling rollers.
More innovations
came as more customers were using the machines. Handles on the front and rear
of the machine and the hopping foot were important improvements.
Nolting made it a
full-time business in 1984. Customer feedback helped guide further development
of what was beginning to be called the long arm quilting machines.
By 1989, Nolting
began putting his name on the machines. He started working with Paul Statler to
offer the first computer-driven long arm quilting machine.
Laser pointers and
templates started to be used.
In 1997, Nolting
spoke with Zoltan Kasa about an independent stitch regulator. Kasa had the
basic programming ready for a demonstration later that week.
Nolting
Manufacturing showed the first functioning independent stitch regulated long
arm quilting machine at the Houston Quilt Festival in 1998. Kasa made
Intellistich his full-time business shortly after the invention was shown at
Houston, the largest quilting show in the nation.
In 2001, Nolting
retired and sold Nolting Manufacturing to Dan Terrill. The company moved to
larger quarters in Hiawatha as sales grew on additional innovation.
“Our top priority
is to grow the business,” McAfee said. “The more that we can grow, the more I
can provide more jobs in this market and stay in the Corridor.
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“Welders are our the hottest commodity right now. I’m working to make sure we are connected to the
Kirkwood (Community College) welding program.
“We really don’t have employee turnover here.
Most of our employees have been with the company for more than 10 years.”
